1) Product sophistication: It is very important to let consumers know that your product is sophisticated enough for their use, but yet easy enough for them to operate. This certainly reassures the buyer of our products that they are working with a quality software product. 2) Product enhancement: Does it have a lot of features that make it a value-added product? If given the choice, customers will almost always opt for the product with the most features in a quantitative sense. 3) Future updating and customer support must be available: This is perhaps the most neglected aspect of this industry. We provide quality services during the whole software life cycle to all our clients. A specific programmer is assigned to the client and the client has 24/7 access to his contact. We pride ourselves on customer service. The best product or service will not benefit if it is not understood. Of course we have on going customer support. Please contact us for details. 4) Pricing must be reasonable for the standard of business that is being offered.